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The Story of P.E.
The question of
how I came up with the name P.E. for our business always
seems to come up, so I thought it would be fun to put the whole
story here:
Physical Evidence
was the name of a long since closed health club in London, England,
and I became friends with its former owner while I was living in
Florida. I really liked the name -- it was different, catchy and, I
thought, to the point -- and my new friend said that I could use it,
so, I incorporated my business under that name.
When I moved to
Brooklyn, MI, and opened my health club here, I named it Physical
Evidence, Irish Hills'
Premier Fitness Center, after
my business. I then asked my mother, an accomplished artist, to
design my logo: a silhouette of a male and female body building
couple in a competitive pose. But even after a couple of years in
business, no matter how popular the club was, we still found
ourselves refuting three misconceptions: 1) we were a body building
gym; 2) we were a dance studio; and 3) we had something to do with
forensic science (thank goodness CSI was not on the air then).
So, I got my team
together and we tried to "think outside the box," whatever that
means, and looked at the initials and thought: P.E. - Physical
Evidence; P.E. - physical education; P.E. - performance enhancement;
P.E. - personalized education. The idea of P.E. stayed, and Physical
Evidence sort of became inside information. We were now P.E.
Health Club.
However, when the
dark forces of fate convened shortly afterward, we found
ourselves facing a number of insurmountable obstacles, including a
massive construction project at our doorsteps, new community
facilities and lease difficulties, and we had to close our doors. It
was heartbreaking, but I then realized that I had a unique
opportunity to start fresh and to get back to what I liked doing
best. So I created a new personal training studio at my home in
Michigan
and refocused my business on individualized training and coaching.
But I was then faced with coming up with a new name. "Health Club"
no longer really applied, as so we became P.E. Personal Training.
And P.E. Personal Training
is what I have brought back home with me to Akron, New York! It
feels so good to be back -- and I have received such a warm welcome
home from so many
friends and family! (Thank you, all!)
P.E.
will always be a part of my business. After all, we loved P.E. when
we were kids, when fitness was fun! Dodgeball, playing outside for
recess, learning to square dance. All kinds of odd, challenging
times full of ups and downs, successes and failures, but nothing too
scary to keep us from trying or to stop our laughter, even when we
fell flat on our faces! Wouldn't it be great to go back to those
days, we thought. Then we thought, why not?
Today, where are
you? The important thing to remember is that when we were young, we
moved in multiple directions and had few aches and pains. Let us
take you back to the basics of movement to reduce such aches and
pains, improve your movement, balance and stability. Let us help you
make fitness different and FUN -- the way it was at P.E.!
-- Kris Beyer --
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